Discover the insights behind my latest brand projects.

The rise and fall of Skype.

How did the most revolutionary tech app in the world become the most forgotten?

By embracing the art of strategic branding and fostering emotional engagement, B2B brands can catapult themselves to the forefront of their industries.

Drive down any Cypriot highway and you’re bombarded with billboards, all screaming 'luxury real estate' or 'unmissable investment opportunity'. But let's be honest, it's a facade. Most of these companies sing the same tune, resulting in a confusing and monotonous noise.

The Cyprus real estate sector is rapidly evolving, influenced by massive political and cultural shifts. This dynamic has sparked a new era of flexible living, challenging conventional home concepts. Our work with Moving Doors is the brand answer to this changing market, demonstrating the power of strategic adaptation to these trends.

Much of the European Real Estate feels a lot like guess work. Launched in 2019 as Wire-FS, the company aimed to change this narrative. Our task was to develop a brand strategy and identity that would not only bolster Wire's business and product offerings but also facilitate their European expansion.